AI in retail & marketing

AI Pulse stories about AI in retail & marketing, newest first.

Thursday 1 October 2026

Day archive
  1. ChatGPT adds virtual try-on and a Favorites library for shopping, powered by Images 2.5

    OpenAI has launched two shopping features in ChatGPT. Users can upload a selfie or full-body photo to see clothing and accessories on themselves, and can save products and try-on images to a Favorites library. The features use OpenAI's new ChatGPT Images 2.5 model. They follow OpenAI dropping an earlier instant-checkout feature that underperformed, and put ChatGPT in more direct competition with Google's try-on tools.

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