Google Gemini

by Google

Google's chat assistant for text, image, voice and video tasks, with a free tier and paid AI Plus, Pro and Ultra plans from £4.49 a month. Suits consumers and Google account users; runs on web, Android, iOS and Windows.

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At a Glance

Pricing

FreemiumFree £0; AI Plus £4.49/month; AI Pro £18.99/month; AI Ultra £79.99–£189.99/month (subscriptions page showed GBP prices; VAT treatment unstated).

Target Audience

Consumers and Google account users wanting a general chat assistant for writing, research, coding help and image or video creation; students can get a Google AI Plus plan at no cost for one year.

AI Model

Google's subscriptions page names Gemini 3.1 Pro and Gemini 3.6 Flash, plus Gemini Omni Flash, Veo 3.1 (video) and Nano Banana Pro (images).

Platforms

Web, Windows, iOS, Android

API

Available

Key Features

Use Cases

Drafting and summarising documentsDebugging codeDeep Research reportsGenerating images and videoVoice conversations with Gemini LiveNotebook features on paid plans

Pros & Cons

Strengths

  • Useful free tier with Gemini 3.6 Flash, image generation, Deep Research and Gemini Live
  • Paid plans bundle Google storage (400GB to 20TB+) with higher usage limits
  • Extensions link it to Workspace, Maps and YouTube

Limitations

  • Free access to Gemini 3.1 Pro is variable, and higher limits need a paid plan
  • Google's overview admits accuracy issues on complex topics and bias from training data
  • AI Ultra costs £79.99 to £189.99 a month

Integrations

Google WorkspaceGoogle MapsYouTubeGoogle Search

What it is

Gemini is Google's general-purpose AI assistant, used through a web app, mobile apps and, since September 2026, a Windows desktop app that opens with Alt + Space. Google's overview page describes it as an interface to a multimodal large language model, so it can take text, images and audio as input.

Who it suits

It fits people who already live in a Google account and want one assistant for drafting, summarising documents, debugging code, generating images and researching topics. Google's Gemini overview says responses can draw on external sources such as Google Search and extensions.

Models and plans

The free tier gives access to Gemini 3.6 Flash and limited Gemini 3.1 Pro use, according to Google's subscriptions page. Paid plans raise usage limits and bundle Google storage and other Google products. The page listed UK prices in pounds when we checked.

Where it falls short

Google's own overview lists limits: accuracy problems on complex topics, bias inherited from training data, and vulnerability to adversarial prompting. Some premium features are restricted to users aged 18 and over, and Ultra, the priciest plan, offers the highest usage limits (up to 20x Pro).

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